WVUA 23
Promotions • Digital Media • Social Media • Content Creation • Content Strategy
June 2018–Present
Below, you will find a small sample of the content I created to modernize WVUA 23's presence on the internet. You will see that I often stress two qualities: efficacy and creativity.
Simply put, social media was used to push messages out before I joined. I'm proud of the work my team and I put in to truly innovate the online potential this brand can have in helping its audience get the information it needs.
A graphic for our #COVIDKindness social campaign optimized for Facebook and Instagram stories. A swipe up link would be included to ease users to share their positive stories with us.
A topical parody post mimicking the ongoing NFL Draft. Garnered 1,833 impressions with 63 likes, 4 comments and 9 profile visits. (4/24/19) CAPTION: We might be biased, but all of our stars are first-round picks...🏈#nfldraft
A social media graphic I made to promote a lineup of summer concerts in partnership with the Tuscaloosa Ampitheatre
I would often edit the Instagram and Facebook story template for more specific campaigns, such as this severe weather awareness campaign
The original members of the team that were added after I started at WVUA 23. We would go on to have seven members in total, and I am proud of the friendships we were able to form while still getting our work completed.
COVID-19 hit local businesses hard, so we began a webpage that allowed them to publicly announce their plans for free on our website. I designed this graphic for posts and stories and included links to the webpage so that these businesses could easily add their information.
Another graphic for our #COVIDKindness campaign, this time optimized for a standard social media post.
Can you tell I love puns? I made this along with a collection of other graphics featuring our news team for a lighthearted take on Valentine's Day content.
A redesign of our daily Instagram stories that featured a mix of national and local news for audiences to easily swipe through on Instagram and Facebook
I reused previous content to make this GIF promoting our coverage of the 2019 Alabama homecoming game. P.S., Ms. Saban (on the right) is an absolute sweetheart.
Another one of the mock Valentine's Day cards I made (really just another chance for me to show off my wordplay...)
I live for the candid moments with coworkers. Our meteorologist, Richard, is as witty as he is talented. Here he is with his "twin" during one of our in-person events at a city Halloween celebration that I helped set up and promote with content like this.
Sponsors often reached out to us to make content for paid campaigns. I used a vintage look for this Veteran's Day-themed campaign to honor viewers' relatives and friends who served.
A short animation I created for Easter. (4/21/19) CAPTION: For all the Easter egg hunters out there today, may the odds be ever in your favor. 🥚From all of us at WVUA 23, have a happy Easter! 🐰#Easter
Staying ahead of social media trends (when appropriate) is something that I took immense pride in for innovating WVUA 23's online presence. One of our journalists, Chelsea, is the soul of our team. Also a big Dolly fan, it only made sense to feature her in the early 2020 social media trend of "Get you a woman who can do it all."
Often our professional videography team was busy shooting live news so I was left to use what we already had to make content. For #NationalRetroDay, I used footage from well before I enrolled at Alabama and made a cheeky "vintage" video of an old newscast.
